Back to Blog
Shipit temando5/6/2023 ![]() The themes of the images should not be scattered and mashed together, it should take the viewer on a “guided tour” of your work. Depending on what you shoot, within the same book you could have a music, fashion, entertainment and advertising in sequence, for example. You can do this by means of subject matter, light and color.Įxample 1: Subject matter- Your portfolio will be easier to follow when your images are grouped into stories or sections. When I say flow, I am referring to the images flowing into one another as you turn each page. Your collection of images should have a “flow” to it. Your portfolio should fit together like a good album, a collection of songs. Yes, there absolutely needs to be variation and freshness to each individual picture… But the trick is to not be good at shooting everything… Be amazing at one thing This way, photographers typically get hired for shooting the stuff they’re good at or have proven themselves in. Your images in your portfolio should have a stylistic unison. You wouldn’t go to an eye doctor for an ear infection, and someone is not going to hire a automotive photographer for a job requiring portraits. I spoke about photographers that have “a certain polish… a certain trademark that defines them.”Īn advertising client is looking for a specialist. I touched on this in my blog post about cohesive photographers, so I won’t repeat myself. Your strongest images that show a cohesive, yet diverse body of work ![]() What’s in a good, successful photography portfolio? When I send a printed book, I can ensure the quality in which the work is displayed. ![]() How do I know every screen that sees my work is calibrated? All those hours I spent making the color and tones exactly the way I wanted could be spoiled on a bad monitor. This may include production budget, photographer’s fees based on day rate and usage, assistant fees, travel expenses, post-processing, etcĦ) If both the estimate works, and your portfolio is their favorite of the bunch, then you got the jobħ) The portfolios are returned via post (whether you get the job or not.)ĭuring this process, I don’t want to just link them to my site… It’s just not the same. They may call in several other portfolios to make a top choiceĥ) You or your agent submit an estimate. If they like the work and feel it fits the projects/accounts they work in, perhaps they will remember to call you when a new opportunity pops upĤ) A job comes up that suites your style, the client calls for a book to show their colleagues and compare it with other photographer’s books they are considering. Art buyers, art directors, producers, music labels, etcĢ) You share your portfolio. In the advertising world, when there’s a job on the table, typically the process is this:ġ) You or an agent has a meeting with a potential client. I’m not a purest in any way, but perhaps just this once I will join those annoying artist-types who preach “you know man… there’s just something about seeing it printed on paper.” (Okay, but just this once.) To make it short- I’m trying to get hired for jobs in which the final output will be print, so why not display the result I’m trying to pitch for? Even if I can’t be there to show someone what I do in person, I would prefer potential clients to see my hard cover portfolio over anything. I’ve seen other photographers use those and succeed with them as a means of displaying their work. Personally, I don’t like always like doing meetings on laptops or iPads, but I’m not fully against them. When I’m done post-processing a photograph, sometimes I print it out just to look at it and see how it feels. I have always felt like the photograph is complete when it’s printed out on paper. Why? It’s physical, it’s real… you have to flip through the thing. However, when it comes to the personal one on one meetings with potential clients, I prefer to show my work in a printed book. Initially, it’s a great way to share your work to a massive audience and it doesn’t require much work. Now, a lot of people are introduced to my work through my website. However- I will say that those years of both rejection and acceptance has helped me grow as a photographer. What I’m going to share in this blog was all molded on personal experience, so it doesn’t work for everyone. Every time I show my work, I learn something new. The time I’ve spent revamping my portfolio through the years has been a learning experience, to say the least. Whether you’re a photographer with a book full of tests looking for advertising work, or even a wedding photographer showing your work to a bride & potential future customer, you’ll want to present the work you’ve spent hours slaving over in the best way possible.
0 Comments
Read More
Leave a Reply. |